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  • Products
    • Pathmonk Accelerate
    • Boost your website conversions by +50% with hyper-personalized experiences
    • Pathmonk Intelligence
    • Smart website analytics in one unified hub: user intent, buying journey, and attribution
    • Pathmonk Retargeting
    • Cookieless retargeting based on your users’ intent to maximize your ads ROI
    • Pathmonk Climate
    • Automatically offset your website’s digital footprint with certified green projects
  • Pricing
  • Customer Stories
  • Resources
    • Why Pathmonk Intelligence
    • Podcast
    • Blog
    • Solutions
      • Website
      • Uplift Website Conversions
      • Pre-qualify Leads
      • High Conversion Landing Page
      • Analytics
      • Buying Journey Report
      • E-commerce
      • Increase Cart Completion & Sales
      • Agency
      • CRO – Conversion Rate Optimization
      • Use Cases
      • By Role
        • For Marketing Teams
        • For Sales Teams
      • By Technology
        • Intent-based Conversion Funnel
        • Landing – Customer Journey Mapping
        • Book Qualified Demos & Consultations Instantly
        • Access Lead Insights & Attribution
        • Automatically Increase Conversions
    • Help Center
    • Become a Partner
    • Referral Program
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Is My Website GDPR Compliant Featured Image
  • Lindsay Dowling
  • May 10, 2023

Is My Website GDPR Compliant?

Learn the basics of GDPR compliance, check if your website is GDPR compliant, and discover tools to future-proof your marketing compliance.
What are Touchpoints in Your Marketing Strategy Featured Image
  • Lindsay Dowling
  • April 28, 2023

What are Touchpoints in Your Marketing Strategy

Explore the concept of touchpoints in your marketing strategy, and learn how to create a seamless customer experience that drives conversions.
How to Create a Customer Journey Map [Free Template Included] Featured Image
  • Lindsay Dowling
  • April 26, 2023

How to Create a Customer Journey Map [Free Template Included]

Understand your customer's journey, collect data, create personas, design your customer journey map, and analyze improvement opportunities.
Cookies and Cream The Sweet and Sour of Google Consent Mode
  • Lindsay Dowling
  • April 5, 2023

Cookies and Cream: The Sweet and Sour of Google Consent Mode

Discover the advantages and disadvantages of using Google Consent Mode. Plus alternative cookieless analytics solutions to stay compliant.
1 How To Increase Mobile Conversion Rate 15 Proven Strategies Plus A Bonus Featured Images
  • Lindsay Dowling
  • March 27, 2023

How To Increase Mobile Conversion Rate: 15 Proven Strategies Plus A Bonus

Increase your mobile conversion rate: tips and strategies for optimizing your website for mobile users. Learn how to improve mobile user experience.
Growth Marketing Key Metrics A Formula Cheatsheet for Marketers Featured Images
  • Lindsay Dowling
  • March 17, 2023

Growth Marketing Key Metrics: A Formula Cheatsheet for Marketers

Learn about the most important growth marketing key metrics to measure, including acquisition, activation, retention, revenue, and referral metrics.
6 Reasons Why You Need a Heatmap Alternative Featured Images
  • Lindsay Dowling
  • March 13, 2023

6 Reasons Why You Need a Heatmap Alternative

Still in love with heatmaps? Discover the 6 reasons why you need a heatmap alternative, and learn about the benefits of AI-driven website analytics.
The Best Website Customer Journey Analytics Tools for 2023 Featured Images
  • Lindsay Dowling
  • February 1, 2023

The Best Website Customer Journey Analytics Tools for 2023

We have the opportunity to gather data and leverage customer journey analytics like never before. Here are some of the best tools for 2023.
Conversion Attribution in a Cookieless Environment
  • Lindsay Dowling
  • January 17, 2023

Navigating Conversion Attribution in a Cookieless Environment

We're providing you with strategies, insights, and tools so you can adapt to and embrace conversion attribution in a cookieless environment.
How To Implement an ROI Calculator on Your Website Featured Image
  • Lindsay Dowling
  • March 1, 2022

How To Implement an ROI Calculator on Your Website

In our internet-based world, there are many ways to attract a potential client, and an ROI calculator might be what you need to give your customers.
How to Create & Use a Website ROI Calculator on Your Site
  • Lindsay Dowling
  • November 8, 2021

How to Create & Use a Website ROI Calculator on Your Site

Interest in web calculators is increasing as they influence and generate qualified leads. They are becoming an indispensable component to any modern website.
What Is Intent Data and How Is It Used to Drive Revenue Featured Image
  • Lindsay Dowling
  • October 4, 2021

What Is Intent Data and How Is It Used to Drive Revenue?

There are several things to consider when redesigning a website, and most of them aren’t worth the time you are going to spend, but Pathmonk can help you.
Tackle Innovation Challenges by Building a Referral Network Interview with Leah Houston from HPEC
  • Lindsay Dowling
  • September 23, 2021

Tackle Innovation Challenges by Building a Referral Network | Interview with Leah Houston from HPEC

Leah, from HPEC, has worked to build a powerful brand and referral network with their technology in order to encourage growth for their innovative technology.
3 Key Questions to Answer for a Successful Website & Quality Sales Interview with Elliot Zissman from Phase 2
  • Lindsay Dowling
  • September 22, 2021

3 Key Questions to Answer for a Successful Website & Quality Sales | Interview with Elliot Zissman from Phase 2

For a successful website and purpose-built lead generator Elliot Zissman dives into the 3 key questions, any sales or marketing professional should answer.
Why You Should Stop Using Google Analytics on Your SaaS & Lead Gen Website Featured Image
  • Lukas Haensch
  • September 13, 2021

Why You Should Stop Using Google Analytics on Your SaaS & Lead Gen Website

One challenge is that no general-purpose analytics tool efficiently solves the needs marketers require to track the Buying Journey stages on a website.
Intent Data Best Tools & Providers 2021 Featured Image
  • Rayco
  • August 23, 2021

Intent Data: Best Tools & Providers 2021

Intent data providers exist to yield invaluable insights that bolster marketing efforts beyond imagination. Learn about intent data providers here.
Prioritize Customer Success & Nurturing in a Niche Business Interview with Amgad Nurein from Cross ALM
  • Lindsay Dowling
  • August 23, 2021

Prioritize Customer Success & Nurturing in a Niche Business | Interview with Amgad Nurein from Cross ALM

Amgad highlights how SEO drives their awareness while prioritizing customer success drives conversions with such a unique product offering from Cross ALM.
Building Visitors’ Trust to Boost & Encourage Ecommerce Sales Interview with Matteo Franceschetti from EightSleep
  • Lindsay Dowling
  • August 13, 2021

Building Visitors’ Trust to Boost & Encourage eCommerce Sales | Interview with Matteo Franceschetti from Eight Sleep

As clients describe the technology as ‘my little slice of heaven’ and ‘the best investment I’ve ever made’ word of mouth is key to Eight Sleep's eCommerce sales.
Optimize Communication to Reduce Conversion Barriers
  • Lindsay Dowling
  • August 6, 2021

Optimize Communication to Reduce Conversion Barriers | Interview with Nick Talbert from Quartile

Nick Talbert looks to expand on organic growth with a focus on communication. To reduce all barriers for users the team looks to optimize communication.
Capturing the Right Data Points to Understand Website Users Interview with Neelam Kapadia from fusion180
  • Lindsay Dowling
  • July 16, 2021

Capturing the Right Data Points to Understand Website Users | Interview with Neelam Kapadia from fusion180

fusion180 assists their clients with website development but they have noticed a common challenge: capturing the data points to understand website users.
How to Use Intent Data to Generate More Leads Featured Image
  • Rayco
  • June 1, 2021

How to Use Intent Data to Generate More Leads

B2B intent data tells you what your potential customer is interested in and assists you in deciding whether or not they are ready to purchase.
Exhibit Case Studies to Develop Trust in the Consideration Stage _ Interview with Cristiano Winckler from Somebody Digital
  • Lindsay Dowling
  • May 5, 2021

Exhibit Case Studies to Develop Trust in the Consideration Stage | Interview with Cristiano Winckler from Somebody Digital

As Somebody Digital focus on expanding their brand in the digital space, the team is working to execute and optimize case studies to develop trust.
Qualify Leads Rapidly by Leveraging Tools and Data _ Interview with Adam Epstein from Boosted Commerce
  • Lindsay Dowling
  • April 29, 2021

Qualify Leads Rapidly by Leveraging Tools and Data | Interview with Adam Epstein from Boosted Commerce

As everything goes online, data is more prevalent and Adam Epstein of Boosted works to qualify leads rapidly by utilizing valuable and well-sourced data.
Decision Stage 5 Top Strategies & Tips For A Successful Buyer’s Journey Featured Image
  • Lindsay Dowling
  • April 12, 2021

Decision Stage: 5 Top Strategies & Tips For A Successful Buyer’s Journey

Practical strategies for the Decision stage of the buyer's journey. Buyers have already decided on a solution category. Time to convert.
Consideration Stage 10 Strategies & Tips For The Buyer’s Journey Featured Image
  • Lindsay Dowling
  • April 12, 2021

Consideration Stage: 10 Strategies & Tips For The Buyer’s Journey

Practical strategies for the Consideration stage of the buyer's journey. During the Consideration stage, buyers have defined their goal, what next?
Awareness Stage 10 Strategies & Tips For A Successful Buyer’s Journey Featured Image
  • Lukas Haensch
  • April 12, 2021

Awareness Stage: 10 Strategies & Tips For A Successful Buyer’s Journey

Practical strategies for the Awareness stage of the buyer's journey. After buyers realize they have a problem, they are eager to discover solutions.
Foundations of a powerful Buying Journey Featured Image
  • Lukas Haensch
  • April 12, 2021

Foundations of a Powerful Buying Journey

The buyer's journey is the process buyers go through to become aware of, consider, and decide to get in contact or even purchase.
What are the Most Common Pain Points of B2B Buyers Featured Image
  • Rayco
  • April 12, 2021

What are the Most Common Pain Points of B2B Buyers?

We go into depth on the importance of pain points in the B2B Buyers' journey and how you can identify them if you aren’t already aware of them.
leverage experts
  • Lindsay Dowling
  • March 26, 2021

Leverage Experts’ Knowledge at the Initial Buying Stage | Interview with Tessa Gunn from Obzervr

Tessa Gunn is new to the company, their marketing strategy is still young, however, they are sure to leverage experts’ knowledge to education on their website.
Lead-Nurturing Marketing Funnel
  • Lindsay Dowling
  • March 24, 2021

Have You Considered a Lead-Nurturing Marketing Funnel? | Interview with Jesse Tevelow from LaunchTeam

Jesse Tevelow, the founder, is focused on the community. With a lead-nurturing marketing funnel, the team takes the time to develop strong relationships.
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