Channel Partnerships as a Growth Solution | Interview with Peter Simeonov from Smart Migrator
Peter Simeonov, the CEO, is working to spread their message and expose the brand as they channel partnerships to optimize their growth.
Guide Interested Traffic to Specific Landing Pages | Interview with Kristian Altuve from Dance Motion Marketing
With a highly specific target market Kristian has honed into their prospect's space to attract interested traffic and guide them to specific landing pages.
Building a Win-Win-Win Targeted Client Relationship | Interview with Hamlet Azarian from linksignal.ai
By connecting with people in the industry and connecting to the right people linksignal.ai develop a win-win-win client relationship that is highly targeted.
Social Responsibility as an Element of Your Marketing Strategies | Interview with Brett Riley from ITARMI
As social responsibility begins to dominate buying decisions, Brett Riley is determined to expose their business culture and value-adds with quality content.
Put Resources & Tools behind a Programmatic Marketing Endeavor | Interview with Lou Hughes from Moving Minds
As a buyer’s journey is supported by content, Lou Hughes highlights the value of actively using resources and tools in a programmatic marketing endeavor.
Leveraging Social Media Communities as a Client Acquisition Channel | Interview with Oksana Sokolovsky and Rohit Mahajan from PerformLive
As PerformLive work to promote their easy-to-use live commerce platform their core client acquisition channel is to engage with social media communities.
Adapting Your Website Encourages Business Survival | Interview with Jayson Webb from Telsa Media
Jayson Webb, the founder of Telsa Media, acknowledges that adapting your website continuously can only promote and encourage the survival of your business.
Construct an Interactive Website to Exhibit Your Product | Interview with Henrik Fabrin from BotXO
We spoke to the CEO and co-founder of BotXO, Henrik Fabrin, who is eager to leverage their digital space more with an interactive website.
Decision: The Third Step in the Buyer’s Journey
Table of contents: As we have reached the end of the buyer’s journey and possibly the most valuable stage to your business we must engage further to optimize the user…
Consideration: The Second Step in the Buyer’s Journey
Table of contents: We have now reached the second stage of the three-step process called the Buyer’s Journey. A visitor has gained knowledge and experience by engaging with your website…
Awareness: The First Step in the Buyer’s Journey
Table of contents: The Buyer’s Journey is a three-step process buyers undertake to become aware of, consider, and decide to purchase your product or service. By adapting the website experience…
Foundations of a powerful Buying Journey
Table of contents: When prospects discover a website it is challenging to instantly know what their goal is and what will result from their visit. Are they just browsing while…
Influencers as a Component of a B2B Marketing Funnel | Interview with Lee Mills from Pixly
We spoke to Lee Mills, the co-founder, and CMO, of Pixly who uses the unique approach of using influencers in their B2B marketing funnel. Listen in for more!
Different Marketing Personas Have Diverging Rhythms to Sales | Interview with Teresa Rule from RNT Professional Services
Teresa Rule is honest in their necessity to market themselves more. As she notes different marketing personas have diverging rhythms to sales.
Are you Layering your Website with Powerful Materials? | Interview with Mike Saraswat from Ekstasy
Mike Saraswat has advocated that layering your website with enriching, and useful content can be vital in creating the ultimate showroom for your own brand.
Streamline the Buying Experience & Augment Trust | Interview with Daren Klum from Secured2
They are eager to continue to streamline the buying experience with automation, however, Daren, reiterates the importance of the human touch to build trust.
Expand and Engage with Novel Marketing Initiatives | Interview with Alan Holland from Keelvar
Alan Holland, the founder, noted that as they raise the bar in what procurement is, they equally have to diversify their inbound marketing initiatives.
Be Omnipresent and Persistent in Order to Succeed | Interview with Drayton Bird from Drayton Bird Associates
Drayton Bird's strategy to acquire clients, not that he really needs one, is to be omnipresent and persistent and in all forms of media.
Continuously Increase Conversions with the Right Insights | Interview with Eric Cunningham from PAAS Advisors
To increase conversions, Eric Cunningham, the CEO, notes that they need the right data and insights to target specific personas and better their SEO.
3 Pillars to the Ultimate Conversion Funnel | Interview with Greg Allum from Fuzzy
With the goal to reach the audience on mass and generate an optimal acquisition channel, Greg discusses the 3 pillars to produce the ultimate conversion funnel.
Is your Website a Conversion Engine for Digital Marketing? | Interview with Mike Seidle from WorkHere
Mike believes speed is underrated in the recruitment world and they do not waste time using their website as a conversion engine for new customers.
Leverage and Encourage User Feedback to Offer the Best Value | Interview with Indre Kaikare from JobRely
JobRely stands out with its’ competitive pricing and exceptional success. Indre appreciates and aims to leverage and encourage user feedback more.
What are the Most Common Pain Points of B2B Sellers?
Table of contents: The B2B selling process can be complex and challenging for both buyers and sellers. As a seller, identifying customer pain points and leveraging them is one of…
The Power of Individualizing the Customer Journey | Interview with Ted Rubin from Photofy
Photofy's website is their Homebase and they are reaping the rewards by individualizing the customer journey in order to gain satisfied clients.
Drive and Generate Leads with Rich Marketing Content | Interview with Bernie Borges from Vengreso
How does a company, that educates the sales market, generate its own leads? Through rich marketing content. Strong messaging, attracts the right traffic.
Boost Your Quantum Marketing Strategy to Gain Relevant Traffic | Interview with Michael Lazor from Spsoft
Spsoft is working towards boosting their quantum marketing strategy in order to gain the most relevant traffic and personalize the client experience
Use Digital Campaigning to Bridge the In-Person Sales Gap| Interview with Robert Reinert from ICW
With the loss of in-person sales during the pandemic ICW is focusing even more on their digital campaigning in order to bridge that gap.
Have a Directed Marketing Message in Order to Increase Your Conversions | Interview with Elijah Cox from Snowfly
Through trial and error, Snowfly has noted the importance of a directed marketing message. It can ultimately reduce confusion and increase conversions.
How Can Local Businesses Adapt to the Pandemic? | Interview with Charlie Aldis from MavenIT
MavenIT is working to improve its SEO channels and update its website in order to be discovered as all local businesses adapt to the pandemic.
The Growing Role of a Website During the Pandemic I Interview with Miroslav Miroslavov from OfficeRND
By the growing role of a website Office RND perfect and use strong brand awareness as they note their website is their most powerful acquisition tool.