Elevating Conversions with User-Friendly Product-Led Growth | Interview with Andrew Kordek from iPost

Elevating Conversions with a User-Friendly 1 Product-Led Growth Interview with Andrew Kordek from iPost


Catering to the contemporary customer entails harnessing their data for tailored brand interactions and personalization. iPost is built to unlock your data to help deliver relevant content with speed, flexibility, and scale. Andrew Kordek, VP of Customer Engagement, Support & Marketing joins us from iPost, an email messaging platform. Andrew highlights Ipost’s specialization in specific niches such as franchises, casinos, publishing, universities, and associations, which sets them apart from competitors. They focus on creating industry-specific content, participating in events, and speaking the language of their target sectors to attract clients. Andrew compares their website to a car showroom, offering enough information to pique interest but emphasizing the need to experience the platform through demos. This product-led growth and website provides visitors with a hands-on experience of their products and services. By seamlessly integrating user-friendly navigation, detailed product descriptions, captivating visuals, and interactive elements, they create an immersive journey that goes beyond passive information consumption. Users are encouraged to explore the functionalities, benefits, and real-world applications of their offerings.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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