In the competitive landscape of e-commerce, the need to extend your brand’s influence is a strategic priority. BlueTuskr is helping eCommerce brands do just that. Andrew Maff, Founder joins us to discuss BlueTuskr’s role as a full-service marketing company for e-commerce sellers. BlueTuskr focuses on being an outsourced marketing department for online sellers, helping them develop omnichannel strategies for platforms like Amazon, Walmart, and eBay. Andrew mentions that they initially relied on strong content marketing but have since diversified with visual content, webinars, and tutorial videos. BlueTuskr’s website plays a pivotal role in their growth strategy, with the founder, Andrew, emphasizing its significance as a means to stand out in the crowded agency landscape. Recognizing that simply claiming to be the ‘best’ in the business isn’t enough, they’ve concentrated on making their website a thought leadership platform and a showcase for their true differentiators. BlueTuskr’s focused website strategy involves creating content that goes beyond the generic, focusing on structuring articles with case studies and gated content to engage visitors. Every service or offer they provide now has its own dedicated page, ensuring a laser-focused approach. These deliberate efforts have enabled them to convert leads effectively. As part of their growth initiatives, they’ve started to explore paid advertising, expand their marketing funnels, and have re-engaged with live events and webinars, reflecting a multi-pronged approach to enhancing their online presence and audience engagement.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.