Driving Growth Through Top-of-Funnel Awareness | Interview with Amir Jirbandey from Papercup

Driving Growth Through Top-of-Funnel Awareness Interview with Amir Jirbandey from Papercup


What a privilege to live in a world filled with so much diversity. From the languages to the cultures to the landscapes. So as we continue to embrace the power of the digital world we have to embrace the power of communication. Papercup is helping bring more of us together with their affordable way to go global with your existing video content using AI dubbing. Amir Jirbandey, the Head of Growth and Marketing dives into how Papercup makes videos watchable in any language through synthetic voices powered by AI and machine learning. The media industry they work to reach requires more convincing when it comes to adopting new technology so Amir and the team are playing around with account-based marketing and public relations tactics for top-of-funnel awareness for media organizations. As they rely heavily on inbound channels, Amir is prioritizing their website as they work hard to position themselves, create messaging that resonates, and capture their identity.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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