Driving Growth and Inbound Business in the Drug Discovery Industry | Interview with Connie O’Donnell from Fluidic Analytics

Introduction

We certainly love to explore different industries, to discover what it takes to drive growth in niche markets. So we were eager to learn more from Connie O’Donnell, Head of Strategic Marketing at Fluidic Analytics. Fluidic Analytics produces technology that measures protein interactions and aims to inform the pharmaceutical industry about the performance of drugs. Their customers range from academic institutions to biotech and pharmaceutical companies, who benefit from their technology by increasing the efficiency of drug discovery and clinical trial success. So how do they drive awareness and gain exposure? Through conferences, social media (especially LinkedIn), and publications. As head of marketing, Connie aims to increase inbound business by improving SEO and creating content that provides knowledge to potential customers. Their website is crucial in driving inbound business and providing technical content and value to viewers. Connie acknowledges that while developing technically specific content is important, focusing too much on perfection can lead to paralysis and delayed releases.