We can’t deny that we all want a little bit more time. So it’s solutions like FactoryFix we should be embracing. Saving us time and automating tedious tasks. FactoryFix is the leading recruitment automation solution for manufacturing companies. Senior Marketing Manager and Demand Generation professional at Factory Fix, John Redig helps us understand how their products facilitate the discovery, conversations, and hiring process between employers and recruiting professionals. John discusses how recruitment professionals learn about their company and their key user acquisition strategy. Traditionally the team has relied on a physical presence at HR tech conferences and manufacturing conferences. They have now shifted to driving awareness through paid SEM ads and keyword optimization. The website plays an important role in the journey and conversions, as a hub for information highlighting their value proposition, and social proof. Rob dives into the importance of tailoring landing pages to the nuances when it comes to separating the audience of recruiters and job seekers.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.