Safer roads are not just a matter of chance but a product of precision, where road weather data plays a pivotal role in ensuring smoother, more secure journeys for all. Klimator is a software company providing road weather data to the automotive industry and the winter maintenance industry. Hanna-Louise Widberg, Marketing Director, discusses how Klimator provides road weather data using machine learning and big data for applications in the automotive and winter road maintenance industries. Klimator has been strategically expanding its presence in both the automotive and winter road maintenance industries and their website has played a crucial role in this growth initiative. The company’s recent website overhaul not only introduced a dynamic and engaging platform but also emphasized content creation, providing users with valuable information and insights. With a focus on user interaction and improving the customer journey, Klimator aims to tailor its online presence to meet the evolving needs of its clientele. As a small company in a competitive market, they are continuously learning from user behavior, tracking page visits, and refining their online strategy to maximize the impact of their digital marketing efforts.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.