Building Effective Partnership Strategies for Enterprise Success | Interview with Frans van Staden from iTMethods

Introduction

The power of collaboration can be severely underrated in the competitive market of B2B success. So we were excited to welcome Frans van Staden, Senior Marketing Manager at iTMethods to dive into effective partnership strategies that have found them success with enterprise clients. iTMethods helps enterprises modernize and run their DevOps tools in the cloud. They work with large, highly regulated enterprises and provide services such as integrating, migrating, and modernizing complex multi-vendor DevOps environments into one place. Frans gives us insight into the clients they serve best and their key client acquisition channels which include organic and paid advertising, social media, and partner referrals. Frans dives into their partnership strategies and how they work closely with partners and tool vendors to deliver joint go-to-market strategies and get customer referrals. In combination with strengthening relationships with partners, they use their website as a very high-level educational tool to just answer questions and entice people to get in touch with them to learn exactly how they can help.