Elevating Conversion Rate and User Experience through Website Optimization | Interview with Erin Seo from Knovva Academy

Elevating Conversion Rate and User Experience through Website Optimization Interview with Erin Seo from Knovva Academy


Owning your academic success grants you power and privilege. And Knovva Academy helps students do just that. Erin Seo, Head of Marketing and Business Development gives us insight into their education consulting service that empowers students and educators globally. They blend traditional curriculum with experiential learning and online courses to prepare students for success in the 21st century. They work with government organizations, schools, and students worldwide. Knovva Academy has two sectors: assisting schools and organizations with education policy and curriculum design, and providing comprehensive education consulting for K-12 students, including college planning and GPA management. Erin discusses their client acquisition channels, including events, webinars, paid campaigns, and organic search. Their website plays a pivotal role in their mission by serving as a comprehensive platform for students and educators globally. Through a recent restructuring effort, the website has been optimized for user experience, resulting in increased traffic, improved organic search visibility, and reduced bounce rates. This digital hub engages and enables prospective students and partners to explore various pages, fostering a deeper connection. Efforts are now focused on enhancing conversion rate optimization to transform website traffic into meaningful actions.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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