Do you know what’s annoying? Do you know what wastes time? Sitting on hold, waiting for someone to answer. Fonolo is improving the way call centers interact with their customers by seamlessly replacing hold time with a call-back. Daniela Puzzo, Vice President of Marketing discusses their innovative cloud-based callback solutions for call centers. Fonolo’s products replace hold times with callbacks, enhancing customer interaction and reducing abandonment rates. The company’s cloud-based solution is technology-agnostic, quick to implement, and cost-effective. Their clients, primarily from industries like finance, insurance, retail, healthcare, and travel, benefit from improved customer experience and efficient call center management. Daniela highlights the pivotal role of their website as a cornerstone of their marketing strategy. They prioritize user experience, content relevance, intuitive navigation, and efficient lead capture through a recently implemented chatbot. This aligns with their goal of swiftly addressing potential friction points and maintaining visitor engagement. Daniela further dives into their proactive approach to demand generation, with a dynamic team encompassing content marketers, designers, growth marketers, and developers. This multifaceted team collaborates to continually optimize campaigns, target niche audiences, and enhance the customer journey.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.