In the era of sustainable innovation, the electric movement is reshaping our world, one charge at a time. Kempower is a Finnish growth company specializing in electric vehicle chargers and charging technology. Paula Savonen, Vice President of Communications, discusses the company’s rapid growth, attributing it to their user-friendly and reliable chargers. Paula dives into their client acquisition strategies, which encompass digital marketing, social media, targeted LinkedIn campaigns, influencer partnerships, and events. She emphasizes the importance of fostering a community through social media. Kempower’s website serves as the central hub of their B2B operations. It effectively reflects their identity and core values while striving to connect with potential customers. By consistently generating and sharing value-driven content that addresses customer pain points, the website doesn’t just inform but actively engages its audience. Offering a low-barrier contact approach, it fosters direct communication channels. As a technology company, Kempower seeks a balance between highlighting their technology and engaging with the human aspect of their audience.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.