The eCommerce industry has grown exponentially over the last few years. From solopreneurs to enterprises to established brands eCommerce businesses are adapting to and embracing to changing digital and online way people shop. These businesses and solopreneurs rely on customer success and fulfillment. Soapbox makes eCommerce fulfillment easy for all types of businesses around the world. Soapbox’s platform allows businesses to connect and manage multi-storefronts, inventory, orders, warehousing, and shipping. The Head of Marketing, Dan White dives into the key personas they serve and the role their website plays in serving these buying journeys. Not every persona has the same narrative so Dan and the team look to establish and implement multi-faceted buying journeys through relative content and messaging.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.