In the realm of education, unlocking students’ fearless curiosity and harnessing the potential of AI has become a powerful endeavor. Packback is helping students unlock their fearless curiosity through AI-powered online discussion. Peter Lannon, Senior Marketing Manager discusses Packback’s role as an AI-driven ed-tech company. They emphasize their focus on teaching students how to improve their writing and thinking skills using instructional AI, in contrast to generative AI. Peter highlights the benefits for both students and teachers, such as increased engagement and reduced grading time. He also mentions how Packback reaches its audience through webinars, social media, strategic partnerships, and email marketing. Their website is a pivotal resource for educators and students, serving as an informative hub for AI-powered education. It showcases their flagship products, offers interactive demonstrations, and presents testimonials and case studies to illustrate their impact. The website provides a wealth of educational resources, including blog posts and whitepapers, to keep the audience informed. Additionally, it features news updates, contact options, and community engagement tools, fostering collaboration and support within the educational community. As the sole marketing person at the company, Peter describes his diverse day-to-day tasks and shares his strategies for staying updated in the ever-evolving field of marketing.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
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