From Zero to One: The Playbook for Successful Growth | Interview with Mark Lerner from Parative

From Zero to One The Playbook for Successful Growth Interview with Mark Lerner from Parative


Get the most out of your customer data. The Head of Marketing at Parative, Mark Lerner dives into how their customer behavior platform helps companies understand how people use their products. Mark helps us understand how it works. By taking customer behavior signals from a product, combining it with CRM data and customer success platforms to find insights and alerts, helping companies take necessary actions. Mark shares his philosophy on marketing, which he calls the “zero-to-one marketing playbook.” The playbook for successful growth consists of three main steps: Building awareness, creating demand, and driving adoption. Building their inbound function from the ground up, the team is focused on creating awareness and demand through content marketing and other key channels. Naturally, Mark and the team leverage data and analytics to optimize their marketing efforts and drive the adoption of their own product.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

Free AI-Powered Buying Journey Toolkit

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