The digital world and technologies are revolutionizing archaic processes and unlocking inefficiencies. On a mission to be a part of this revolution and embrace innovation is Aloft. Aloft provides a new, efficient approach to residential appraisal. By combining the power of technology and human intelligence, they are generating a faster, simpler, and more accurate appraisal process. Gone are the days of forms created for the typewriter, unaccountable appraisal processes, and unacceptable user experiences. The Head of Growth, Jillian White joins us to dive into Aloft’s growth marketing efforts and what it takes to serve and drive awareness in the industry. Through organic growth powered by conferences, speaking engagements, and a better understanding of the varying personas; the team at Aloft drives awareness to a large audience quickly and efficiently.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?