The Independent Buying Journey: Catering to Self-Informed Buyers | Interview with Shawn Malloy from Curebase

The Independent Buying Journey Catering to Self-Informed Buyers Interview with Shawn Malloy from Curebase


We should all have access to quality medical innovations to improve human well-being. And Curebase is helping to make that a reality. Curebase deconstructs the traditional clinical trial model and decentralizes it with its full package of robust services and tools built in-house to run clinical studies end-to-end that reach more patients through in-home, community-based, and site-based care, leading to faster, cost-effective, and diverse studies. Shawn Malloy, VP of Marketing gives us insight into their ideal customer profile and key decision makers. As they cater to self-informed buyers, the team has embraced SEO as a critical component to driving visibility and traffic to their website. Shawn acknowledges the impact content has on driving conversions; ensuring that their content is relevant, engaging, and tailored to the stage of the buying journey.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

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