We love to help businesses increase their online conversion rate, so we were excited to welcome our next guest from Instapage. Instapage, a content management system, helps companies design and deploy landing pages that increase conversions. Elizabeth Birch, the Customer Experience Manager discusses how their platform is not just about building landing pages, but rather about giving the users the right tools to make sure that those landing pages are converting. As the Customer Experience Manager, we wanted to learn more about Elizabeth’s world. Elizabeth recommends listening more and finding ways to engage with your customers in a way that leads to insights and conversion; to make sure that you’re putting the customer at the center of all you do.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.