In order to remain competitive in the overloaded digital landscape businesses seek to modernize and scale. Veronica Chizh, Senior Copywriter and Digital Marketer discusses Symfa‘s specialization in custom software development and product development, specifically for insurtech, fintech, and healthcare industries. Veronica emphasizes three major channels through which Symfa acquires clients, each playing a vital role in their client acquisition strategy. The first channel is LinkedIn, where face-to-face communication takes precedence in building relationships and generating high-quality leads. Symfa has dedicated a specialized lead generation unit to engage in meaningful interactions on the platform, facilitating direct communication with potential clients. The second channel is their website, which serves as a conventional yet essential tool for attracting and engaging prospects. Aware of the intense competition for online attention, Symfa recognizes the need to create compelling content to captivate visitors and distinguish themselves from other companies. Lastly, Veronica highlights the significance of references as a lead generation channel. Satisfied clients who refer Symfa to their business associates and friends become invaluable ambassadors, endorsing the company’s expertise and fostering trust among potential clients. These channels play distinct roles in collectively contributing to Symfa’s success in expanding its client base and establishing itself as a trusted provider.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.