Leveraging Product and Partner Marketing to Drive Results | Interview with Richard Carreon from Videon

Leveraging Product and Partner Marketing to Drive Results Interview with Richard Carreon from Videon


Video is everywhere, from our homes to our sports stadiums to restaurants and bars, video is all about connecting. VP of Marketing at Videon, Richard Carreon joins us to discuss how they’re the leader in edge computing for video, making live video processing and distribution faster and more efficient, with lower costs. They make live video more intelligent, flexible, and efficient. Richard helps us understand with key use cases and insights into the ideal personas. Richard dives into their complex customer and partner ecosystem and how they divide their resources among different marketing strategies such as product marketing, partner marketing, corporate marketing, performance marketing, and developer marketing. Richard explains that as a company that is creating a new category, its website serves as a 24/7 salesperson to educate potential customers about the technology, also playing a key role in its growth strategy.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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