Navigating Demand Generation in the Supply Chain Industry | Interview with Kara Brown from LeadCoverage

Navigating Demand Generation in the Supply Chain Industry Interview with Kara Smith Brown from LeadCoverage


Would I be wrong in assuming that boosting lead generation and driving inbound conversions is a high priority for any B2B business? LeadCoverage is a premier B2B marketing and PR firm that helps companies develop, or boost, lead generation through targeted marketing strategies and media coverage that drives inbound conversions and measurable marketing ROI. Kara Brown, Founder, and Chief Revenue Officer discusses their specialization in demand generation for the supply chain industry. They help clients turn on the sales engine and invest in sales and marketing tools after a period of high demand in operations. Their acquisition of new clients is mainly driven by LinkedIn posting, attending trade shows, and receiving referrals. Kara emphasizes LeadCoverage’s role as a center of excellence and thought leaders in the supply chain space, providing clients with their market perspective. Their methodology revolves around sharing market-specific PR, tracking customer interest through HubSpot, and prompt follow-up on buying signals.

On all major podcasting platforms

Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

Free AI-Powered Buying Journey Toolkit

Learn how to optimize your buying journey and speed up your revenue with top strategies and invaluable resources.