Navigating the Marketing Funnel: Capturing Diverse Audiences at Every Stage | Interview with Jade Jayne Russell from Fifteen

Navigating the Marketing Funnel Capturing Diverse Audiences at Every Stage Interview with Jade Jayne Russell from Fifteen


Within the domain of strategic problem-solving, the focus revolves around creating unique, results-driven solutions. Fifteen makes this a reality. Jade Jayne Russell, Social Media Manager discusses their all-around marketing agency with expertise in website design, SEO, Google ads, and social media, among other services. Their approach to expanding their client base is underpinned by a strong emphasis on optimizing their online presence, primarily through SEO. This comprehensive SEO strategy ensures that they cater to and capture audiences at different stages of the marketing funnel, capturing both those who are still researching solutions and those who have a clear idea of their needs. Simultaneously, Fifteen is revamping their website to enhance user experience, with a strong focus on lead generation. By building the website in-house and showcasing their expertise in design, development, and digital marketing, they not only bolster their online presence but also highlight their capabilities to potential clients. Fifteen’s growth initiatives encompass a holistic and data-driven approach, making them an appealing choice for businesses seeking unique, results-driven marketing solutions.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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