Navigating the Path to Growth in a Small & Niche Industry | Interview with Luc Benyon from Watching That

Navigating the Path to Growth in a Small & Niche Industry Interview with Luc Benyon from Watching That


If there is one thing we love it would be optimization. The opportunity to help our audience optimize processes and improve efficiencies so they can drive growth and actionable change keeps us passionate every day. Our guest today feels the same, Luc Benyon, Marketing Director at Watching That, joins us today. Watching That is a platform that helps video publishers optimize their revenue streams through data analysis. The platform allows video publishers to dive deep into data and optimize their advertising, avoid revenue loss, and understand their viewers’ behaviors. Luc discusses the small and niche industry they serve and the successes and challenges of navigating the path to growth. The team leverages its unique insights and industry events to expand its reach and build its reputation. While the website is critical for educating existing customers and those onboarding effectively in conjunction with serving as a front page for marketing and outreach.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

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