Having strategies, ideas, and brainstorms is a great way to get to the next level. But it means very little without action and execution. So companies like Envisio are helping to solve the challenge of moving from strategy to action. Envisio is a planning and performance management solution that offers strategy and performance management tools to publicly funded and accountable organizations like cities, counties, school districts, and research universities. Liz Steward, the VP of Marketing, dives into the audience they target and their primary go-to-market channels, a combination of organic search and outbound. Their website plays a significant role in their growth strategy, with a focus on improving conversion rates. Liz reminds us of the power of quality content and the significant role it plays in optimizing the customer journey.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.