All heroes need the right tools and the right support. Integrated Computer Systems (ICS) make the mission-critical tools that many top-performing public safety agencies use to run their operations. David Doughty, director of marketing, discusses the company’s products and their target audience. ICS is a public safety software company that offers the Athena product suite, which includes computer-aided dispatch software, a records management system, a mobile data client, and incident command. The primary beneficiaries of their products are police and fire departments, sheriff’s offices, emergency communication centers, college universities, and independent school districts. David explains that word-of-mouth is the main way clients discover ICS, but they also leverage targeted channels such as trade shows to reach their audience. He highlights the growing importance of online platforms like Facebook and LinkedIn for outreach and mentions their efforts to establish thought leadership through long-form content. The company’s website is crucial in generating awareness and providing resources for potential buyers at different stages of the buyer’s journey. David sees the website’s strength in leveraging organic keyword searches to broaden their reach. Regarding driving conversions, he emphasizes the effectiveness of personalization and dynamic content based on segmentation.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.