The Role of a Website in Facilitating the Buying Journey | Interview with Travis Franklin from QualityLogic

The Role of a Website in Facilitating the Buying Journey Interview with Travis Franklin from QualityLogic


The power of quality should never be underestimated. That’s why quality assurance is so critical, as High-quality outputs result in satisfied customers and ultimately growth. QualityLogic  tests software and apps to ensure they work as intended. They provide a flexible menu of services that scale to meet customers’ evolving needs. Senior Marketing Manager, Travis Franklin joins us to dive deeper into their acquisition channels and growth tactics, like their active referral process. Their website is a hub of information, with detailed pages on each of their services, case studies showcasing their past work, and a blog with industry insights. The website plays a crucial role in the buying journey by allowing potential customers to request quotes, schedule consultations, and even sign up for testing services directly on the website. This streamlined process makes it easy for potential customers to take the next step in the buying journey. QualityLogic’s website is vital in educating potential customers, establishing credibility and trust, and facilitating the buying journey.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

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