If AI wasn’t showing us the way technology is revolutionizing the way we work then AR technology certainly is. So we were eager to welcome the Head of Marketing at Scope AR, Robert Combier, to dive into how their AR tools are empowering frontline workers. Scope AR has revolutionized the way enterprises work and collaborate by offering a visual “knowledge base” solution that provides effective and efficient knowledge-sharing. Their split marketing strategy of events as well as inbound and partner referrals are key to the success of their client acquisition. While their website plays a significant role in their customer journey, particularly in larger purchasing motions with enterprise customers. Listen in as Robert also shares tips for finding high-quality information, and advises not to underestimate the complexities of marketing automation platforms.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.