Serving a Longer Customer Journey with an Engaging Website | Interview with Debra Reuther from mpro5

Serving a Longer Customer Journey with an Engaging Website Interview with Debra Reuther from mpro5


Imagine being able to see it all. Having a birds-eye view of your business and the way it operates. Imagine turning complex jobs, workflows, and scheduling into simple, effective, and continuously compliant processes tailored to your business. Imagine a B2B Enterprise Works Management Platform that digitally transforms your business. Debra Reuther, the North American Marketing Manager, joins us to dive into mpro5 and how they help all sectors to digitalize processes and supercharge their compliance. With such an invaluable and premium product that is beneficial for all, mpro5 is naturally a higher-ticket platform, so Debra helps us understand why and how they reach the right audience. Debra and the team rely on referrals and digital marketing for growth, as well as in-person events such as trade shows. While their website plays a crucial role in serving the longer customer journey and streamlining the path to purchase with a focus on the user and not just the product.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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