Serving Longer Educational-Dependent Buying Journeys | Interview with Alex Hewko from Software Secured

Serving Longer Educational-Dependent Buying Journeys Interview with Alex Hewko from Software Secured

Introduction

Whether in life or business humans rely on security. Feeling secure at home, in relationships, and as an employee. While businesses rely on security to protect data, applications, systems, and people. Helping SaaS startups build confidence in their application security is Software Secured. Through penetration testing as a service and secure coding training DevOps teams can feel confident and supported. Marketing Manager, Alex Hewko, dives into what it takes to market to the ever-elusive developers. These educational-dependent buying journeys rely on informative and powerful content. So the team focuses on building trust rather than just selling. Personalization is key to Alex and the team as they work to build strong customer relationships, and advocates.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey