Successfully Prioritizing and Nurturing Partner-Led Growth | Interview with Josh Garellek from Arctic Leaf

Successfully Prioritizing and Nurturing Partner-Led Growth Interview with Josh Garellek from Arctic Leaf


UX-focused website design cannot be overstated in today’s digital landscape, where user experience plays a pivotal role in capturing and retaining the attention of online visitors. Arctic Leaf is a digital agency that specializes in UX design, implementation, and retention marketing for mid-market and enterprise brands. CEO and Founder, Josh Garellek gives us insight into who they serve best. They work across various verticals, including CPG and apparel, leveraging their expertise to optimize conversion and retention. Arctic Leaf employs multiple channels for advertising, such as PPC, display, Facebook, Instagram, LinkedIn, and is exploring opportunities on Reddit. They embrace account-based marketing (ABM) and prioritize partner-led growth, working closely with platforms like BigCommerce, Shopify, and Clavio. The partnership involves listing on partner directories, engaging in community events, providing feedback for product development, and co-selling opportunities. The strong relationship with partners has led to a 90% close rate. Arctic Leaf’s website, built on HubSpot, plays a significant role in their business as a traffic driver, learning center, and conversion tool. They regularly produce content, addressing topics like GA4 and AI, to educate and attract prospects. While the website is praised for its clarity and simplicity, there are plans to improve the navigation and enhance the user experience.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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