As a brand you want to be remembered, to generate returning customers and advocates. Crave helps hotels create lasting impressions for their guests with outstanding digital services throughout their stay. Craig Pattenden, Head of Marketing gives us more insight into the company that develops technology for guest engagement in hotels. They provide in-room tablets and a QR code solution that allows guests to order services and communicate with the hotel easily. Crave focuses heavily on generating inbound inquiries as a major acquisition channel, with a strong emphasis on its website and technology. They use PPC advertising and organic traffic to drive visitors to their website, which serves as a crucial part of their overall strategy. The website plays a significant role in showcasing information about their services, and helping potential clients make informed decisions before even engaging with the sales team. They value the synergy between sales and marketing teams, as marketing data informs sales strategies, and the sales team provides valuable insights into the customer journey and objections. The team recognizes the importance of their website in attracting and engaging potential clients, and they continue to optimize their digital presence to drive acquisition and growth.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.