The Power Of Superior Product Visuals Across the Entire Customer Journey | Interview with Aidan Murphy from Cylindo

The Power Of Superior Product Visuals Across the Entire Customer Journey Interview with Aidan Murphy from Cylindo 1

Introduction

Boy has online shopping exploded over the last few years and boy do we love it. But have you ever thought; “I wonder if it’ll suit the room” “Do you think it’ll fit?” Visualizing our newfound product is hard to do with our imaginations alone. But never fear, new-age technology is here. Cylindo is a 3D commerce company that makes 3D product visualization for furniture brands and retailers. Vice president of marketing, Aidan Murphy, helps us understand how their platform goes beyond high-quality product visualization and gives furniture businesses versatile assets they can leverage across the entire customer journey. As a visual company, Aidan reiterates the importance of their website and the role it plays in influencing the prospects’ perception, supporting their customer journey, and creating a bridge between themselves and their prospects.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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