Introduction
Sometimes you can lose sight of things. Quickly spend the money you thought you had, and lose control. Helping to solve that in one key area is Octopus Cloud, a business intelligence platform that helps companies manage their IT spend, primarily in software licensing, compliance, and performance. Brett LaForge, Global Marketing Director dives into the companies and personas they serve best. Brett has written more than 500 articles on licensing public cloud environments and SAM solutions. With a focus on taking care of the customer first, their reputation is based on trust and word of mouth in the industry. Brett discusses how the company approaches growth, how the website plays a role, and how developing customer relationships comes first.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.
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