Unleashing Customer Obsession: A Data-Driven Journey | Interview with Josh Raper from Affinity Answers

Introduction

In today’s data-driven world, Behavioral Intelligence reigns supreme, particularly for those who are truly customer-obsessed, which we all should be. Affinity Answers is the world’s largest social affinity data provider for targeting, data enrichment, and delivering superior ROAS. Josh Raper, the VP of Marketing at Affinity Answers Corporation, discusses his company’s role as a performance data company specializing in behavioral intelligence and customer obsession. Affinity Answers helps brands create highly targeted audiences based on customer behavior across various social media platforms, going beyond demographics and past purchase data. They emphasize the importance of understanding customer interests outside of a specific category context to optimize marketing strategies. Affinity Answers works with a wide range of clients, including direct-to-consumer companies, and employs partner relationships, LinkedIn, and content generation as key client acquisition channels. They are transparent about privacy compliance in the evolving data landscape. The company’s website strengths include clarity in conveying their value proposition, but they are working on improving engagement strategies to leave a lasting impression on visitors.