Elevating Your Customer Experience: Value-Based Content vs Product-Driven Content | Interview with Nick Berry from Better Agency

Introduction

Insurance is an important financial tool giving you security and reliability. So Better Agency is helping those insurance policies reach you more efficiently. They are an insurance management software company that helps insurance agencies sell more insurance by providing a powerful CRM and proposal generation system. Nick Berry, Marketing Operations Manager discusses their key target audience and ideal decision-makers. Better Agency’s main marketing channels are paid search and paid social, and they focus on creating content around agency success rather than product-driven content. Nick also mentions that their front-end website is performing well, but they are continuously working on improving the storytelling aspect and highlighting value-based content around how Better Agency solves the problems that insurance agencies face, elevating and serving their customer journey. Listen in to learn more about Nick’s role as marketing operations manager and how it differs from creative marketing.