The Power of Video Funnels for Building Robust Retargeting Audiences and Increasing Conversion Rates | Interview with Noah Stambovsky from Modern Driven Media

Introduction

While guessing can be fun, entertaining; a game. It certainly isn’t appropriate for your growth efforts. By eliminating the guesswork from the equation, businesses can forge meaningful connections, fostering a solid foundation. Noah Stambovsky, Growth Implementation Manager, discusses Modern Driven Media (MDM), a HubSpot partner agency based in Philadelphia that delivers digital strategies at the intersection of data and creativity. MDM primarily caters to professional services, software companies, SaaS, B2B, and some consumer-facing companies. The agency relies heavily on in-person networking events, referrals, and organic growth, with a minimal need for paid media. Noah explains the concept of video funnels, highlighting their success in building retargeting audiences and improving conversion rates, citing a specific case where ads contributed to a business’s expansion. The conversation touches upon the nuances of video funnels, its suitability across industries, and its evolution from eCommerce to B2B, educational products, SaaS, and professional services. MDM’s website plays a pivotal role in amplifying the agency’s commitment to relationship-centric growth strategies. By serving as a virtual gateway, the website has intuitive navigation and informative content, serving as an extension of MDM’s networking efforts.