Elevating Website Impact for Lead Generation & Meaningful Conversions | Interview with Andrea Bonaiuto from Thrust Carbon

Elevating Website Impact for Lead Generation & Meaningful Conversions Interview with Andrea Bonaiuto from Thrust Carbon


Our travels, adventures, and actions don’t have to cost the Earth, they just have to cost us some money and peace of mind. Thrust Carbon is a company focused on making travel environmentally friendly. Andrea Bonaiuto, Head of Marketing, discusses Thrust Carbon’s mission to provide technology to forward-thinking companies for achieving net-zero goals through carbon emissions reporting, reduction, and removal. Their clients include travel management companies, online booking tools, and large enterprises like Novartis, S&P Global, Mastercard, and Toyota. Thrust Carbon’s growth strategy revolves around establishing strong relationships with clients and industry stakeholders, as well as leveraging digital avenues for expansion. They engage in extensive networking at events within both sustainability and travel management sectors, highlighting their expertise and building credibility. Their website serves as a pivotal tool, aiming to swiftly validate the company’s legitimacy for visitors within the first five seconds of their visit, showcasing their impressive client roster and awards. However, they’re focused on enhancing the exploration phase by incorporating use cases, case studies, and whitepapers to engage potential customers more deeply. Through this approach, Thrust Carbon seeks to ensure that their website not only validates their reputation but also caters to the information needs of qualified prospects, ultimately driving lead generation and meaningful conversions.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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