The Role of Websites in Conveying Legitimacy and Thought Leadership | Interview with Rob Bone from Plan A Technologies

The Role of Websites in Conveying Legitimacy and Thought Leadership Interview with Rob Bone from Plan A Technologies

Introduction

Experienced and talented people make the difference between a company that succeeds and one that doesn’t. Plan A Technologies help you Hire the tech team you’ve always wanted. Chief Commercial Officer, Rob Bone, gives us more insight into their software development shop and consultancy founded by software entrepreneurs. While their expertise lies in the regulated gaming space, they serve clients in various industries, including banking, fintech, hospitality, healthcare, manufacturing, and logistics. They primarily acquire clients through word of mouth and referrals but they’re also expanding their sales and marketing channels. Rob emphasizes the importance of conveying legitimacy, capability, and thought leadership through their website and mentions plans to incorporate more video content and pictures of their remote team members. He highlights the value of their blog in showcasing their unique and modern approaches to solving client needs. As a leader, Rob describes his fast-paced and variable day, emphasizing the need for preparedness and leading by example, without ego. Plan A Technologies’ team is motivated by the growth and success of their company as well as the satisfaction of their customers.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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