Product-led growth is a bit of a buzzword at the moment but it has been instrumental in driving growth as we allow prospects to experience value before committing to a purchase. A part of this strategy is measuring data, diagnosing, and experimenting. Working to increase the number of successful products in the world is PostHog, a product analytics suite to Track every event with a one-line install, and stay in control of all your data. CEO and Co-Founder, James Hawkins gives us practical and successful insights into how they drive growth. With value at the heart of their strategy, low commitment, competitive pricing, and a supportive community, they allow their website to act as a product itself and create an independent buying journey.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?