Nothing should be a higher priority than delighting our customers. They are the fuel to any business and the reason we can either scale or fail. Helping to delight customers and drive business impact is Connected, a product development services firm. Managing Director of Growth and Customer Experience, Joel Zien helps us to really understand the two key personas they serve and the challenges they help to solve. As they have expanded through referrals and elevated customer experience Joel dives into the role the website will play in their future growth efforts and transition out of the start-up phase.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?