How to Centralize and Understand Customer Feedback | Interview with Deniz Kuran from Idiomatic
Deniz Kuran dives into Idiomatic's mission to help unlock the “why” behind customer feedback while turning data into actionable insights.
Shaping The Buying Journey Through Compelling Product Positioning | Interview with Arry Pandher from GrantMe
Arry has worked hard to understand and shape the buying journey through compelling product positioning and clear value propositions.
Responsive & Personalized Content To Support the Buyer’s Journey | Interview with Chanyu Kuo from EdgeNext
Chanyu discusses the importance of responsive and personalized content that creates a frictionless buying journey and is key to user experience.
Executing Value-Based Messaging for Each Buying Persona | Interview with Sergio Zuniga from Blitz
Sergio Zuniga joins us to dive into the personas they serve and the teams' efforts to execute value-based messaging for each buying persona.
Insights Into Supporting & Converting Longer Buying Journeys | Interview with Jaimin Shukla from Credentially
With longer buying journeys like this, Dr. Jaimin Shukla provides us with real-life insights into both attracting and converting these personas.
The Role of a Content Distributor in Serving the Buying Journey | Interview with Anna Mroczkowski from MASV
Anna Mroczkowski, the content distributor, gives us insight into her role and the importance of content distribution in serving the buying journey.
Defining & Executing Frictionless Conversion Goals | Interview with Brandon Most from GoLinks
Brandon Most, Head of Marketing, and the team prioritize frictionless conversion goals that suit any buying journey stage.
How to Successfully Cater to 3 Different Buyer Personas | Interview with Oliver Tarpey from Connectd
Oliver Tarpey joins us to dive into the 3 different buyer personas they serve and what it takes to successfully reach and cater to them.
Serving Longer Educational-Dependent Buying Journeys | Interview with Alex Hewko from Software Secured
Educational-dependent buying journeys rely on informative and powerful content. So the team focuses on building trust rather than just selling.
Understanding Brand DNA and Communicating the ‘Why’ Effectively | Interview with Maria Malesevic from Techdinamics
Director of Sales and Marketing at Techdinamics, Maria Malesevic joins us to dive into her journey of understanding and communicating brand DNA.
Expanding Buyer Personas & Serving Those Online Buying Journeys | Interview with Christina Leahy from Glean
The team is expanding buyer personas and looking to define conversion goals that support these different online buying journeys.
Establishing & Implementing Multi-Faceted Buying Journeys | Interview with Dan White from Soapbox
Not every persona has the same narrative so Dan and the team look to establish and implement multi-faceted buying journeys.
Nailing the Conversion Goal for Each Buying Journey Stage | Interview with Gloria Gabriela de Rosa from Simera
As the Head of Marketing, Gloria dives into her mission to serve each buying journey stage with relevant and timely conversion goals.
What it Takes To Serve and Reach Buyers in Heavily Regulated Organizations | Interview with Danny Gal from Clausematch
COO and CRO, Danny Gal helps us understand the need for their platform and what it takes to serve and reach buyers in this industry.
Making Help Content the Cornerstone of Your Buying Journey | Interview with Ren Taylor from Heretto
Ren and the team focus on their own help content that educates and drive awareness while being permanently relevant and needed.
Educating, Generating Demand & Capturing Leads With Powerful Content | Interview with Tyson Wigfall from Breakthrough
Content is critical in educating their audience, generating demand, and capturing leads while successfully reaching and building their own audience.
Insights Into Personalizing eCommerce Buying Journeys | Interview with Chantelle Campbell from Granify
Personalization is critical for eCommerce buying journeys in order to drive performance and better customer outcomes.
Serving an Independent & Self-Service Discovery Journey | Interview with Alice Ko from Resolve
Consumers want quick and unconflicted discovery journeys where they can research and decide independently and Alice Ko, is sure to provide that.
Leveraging High-Intent Channels & Community Growth | Interview with Yassir Semlali from Orka
A prospect or customer will always remember an exceptional user experience over pricing pages, fancy jargon, and messaging.
Driving Elevated User Experiences Through Content & Communication | Interview with Krista Jo Boyum from SportsDigita
A prospect or customer will always remember an exceptional user experience over pricing pages, fancy jargon, and messaging.
Why an Exceptional User Experience Trumps Copywriting | Interview with Austin Hille from Carmigo
A prospect or customer will always remember an exceptional user experience over pricing pages, fancy jargon, and messaging.
How to Position a Suite of Products & Build A Brand Story on One SaaS Website | Interview with Kara Crissman from Gravyty
We were eager to learn how Kara leverages their website to build a brand story and serve valuable content that goes beyond just a sales website.
Community-Powered Marketing and Data-Driven Personalized Engagement | Interview with Christoph Knudsen from Vesta
We were eager to learn how Vesta grows and connects with its own audience while driving personalized engagement with Christoph Knudsen.
Aligning Content and CTAs With Your Buyers Journey | Interview with Caitlin Allen from OpenComp
Powerful content and appropriate CTAs that are aligned with their buyers journey encourage organic growth and value-first marketing.
Improving & Serving Longer Buying Journeys in a New Category | Interview with Jonathan Tasman from Spec
We were eager to learn more about serving these buying journeys in a new category from the Senior Marketing Manager, Jonathan Tasman.
The Need For Personalization & Appropriate CTAs To Increase Conversions | Interview with Samantha Stone Avneri from Regpack
Through her years of experience, Samantha prioritizes personalization and the need for appropriate CTAs in order to increase conversions.
Shifting From Conversion-Based Marketing to Value-Based Marketing | Interview with Lorena Martínez Cure from Parabol
By shifting from a conversion-based focus to value-based marketing, the team is able to provide content that increases brand awareness.
Insights Into the World of PR and Partnerships | Interview with Joy Teddy from Analog Teams
Public Relations and Partnerships Manager, Joy Teddy joins us to dive into the world of PR and the importance of messaging.
Serving Customers & Innovating in the Managed Print Services Industry | Interview with Rob Farrell from SmartPrint
The VP of sales and marketing, Rob Farrell joins us to dive into what it takes when serving customers in the industry.
The Future of Marketing Attribution, Cookies, and Understanding Customer Journeys | Interview with Ben Ó Mathúin from SegmentStream
Ben Ó Mathúin joins us to dive into the inception of SegmentStream and the important role it plays in the future of marketing attribution.