![How to Centralize and Understand Customer Feedback Interview with Deniz Kuran from Idiomatic]()
Deniz Kuran dives into Idiomatic's mission to help unlock the “why” behind customer feedback while turning data into actionable insights.
![Shaping The Buying Journey Through Compelling Product Positioning Interview with Arry Pandher from GrantMe]()
Arry has worked hard to understand and shape the buying journey through compelling product positioning and clear value propositions.
![Responsive & Personalized Content To Support the Buyer’s Journey Interview with Chanyu Kuo from EdgeNext]()
Chanyu discusses the importance of responsive and personalized content that creates a frictionless buying journey and is key to user experience.
![Executing Value-Based Messaging for Each Buying Persona Interview with Sergio Zuniga from Blitz]()
Sergio Zuniga joins us to dive into the personas they serve and the teams' efforts to execute value-based messaging for each buying persona.
![Insights Into Supporting & Converting Longer Buying Journeys Interview with Jaimin Shukla from Credentially]()
With longer buying journeys like this, Dr. Jaimin Shukla provides us with real-life insights into both attracting and converting these personas.
![The Role of a Content Distributor in Serving the Buying Journey Interview with Anna Mroczkowski from MASV]()
Anna Mroczkowski, the content distributor, gives us insight into her role and the importance of content distribution in serving the buying journey.
![Defining & Executing Frictionless Conversion Goals Interview with Brandon Most from GoLinks]()
Brandon Most, Head of Marketing, and the team prioritize frictionless conversion goals that suit any buying journey stage.
![How to Successfully Cater to 3 Different Buyer Personas Interview with Oliver Tarpey from Connectd]()
Oliver Tarpey joins us to dive into the 3 different buyer personas they serve and what it takes to successfully reach and cater to them.
![Serving Longer Educational-Dependent Buying Journeys Interview with Alex Hewko from Software Secured]()
Educational-dependent buying journeys rely on informative and powerful content. So the team focuses on building trust rather than just selling.
![Understanding Brand DNA and Communicating the ‘Why’ Effectively Interview with Maria Malesevic from Techdinamics]()
Director of Sales and Marketing at Techdinamics, Maria Malesevic joins us to dive into her journey of understanding and communicating brand DNA.
![Expanding Buyer Personas & Serving Those Online Buying Journeys Interview with Christina Leahy from Glean]()
The team is expanding buyer personas and looking to define conversion goals that support these different online buying journeys.
![Establishing & Implementing Multi-Faceted Buying Journeys Interview with Dan White from Soapbox]()
Not every persona has the same narrative so Dan and the team look to establish and implement multi-faceted buying journeys.
![Nailing the Conversion Goal for Each Buying Journey Stage Interview with Gloria Gabriela de Rosa from Simera]()
As the Head of Marketing, Gloria dives into her mission to serve each buying journey stage with relevant and timely conversion goals.
![What it Takes To Serve and Reach Buyers in Heavily Regulated Organizations Interview with Danny Gal from Clausematch]()
COO and CRO, Danny Gal helps us understand the need for their platform and what it takes to serve and reach buyers in this industry.
![Making Help Content the Cornerstone of Your Buying Journey Interview with Ren Taylor from Heretto]()
Ren and the team focus on their own help content that educates and drive awareness while being permanently relevant and needed.
![Educating, Generating Demand & Capturing Leads With Powerful Content Interview with Tyson Wigfall from Breakthrough]()
Content is critical in educating their audience, generating demand, and capturing leads while successfully reaching and building their own audience.
![Insights Into Personalizing eCommerce Buying Journeys Interview with Chantelle Campbell from Granify]()
Personalization is critical for eCommerce buying journeys in order to drive performance and better customer outcomes.
![Serving an Independent & Self-Service Discovery Journey Interview with Alice Ko from Resolve]()
Consumers want quick and unconflicted discovery journeys where they can research and decide independently and Alice Ko, is sure to provide that.
![Leveraging High-Intent Channels & Community Growth Interview with Yassir Semlali from Orka]()
A prospect or customer will always remember an exceptional user experience over pricing pages, fancy jargon, and messaging.
![Driving Elevated User Experiences Through Content & Communication Interview with Krista Jo Boyum from SportsDigita]()
A prospect or customer will always remember an exceptional user experience over pricing pages, fancy jargon, and messaging.
![Why an Exceptional User Experience Trumps Copywriting Interview with Austin Hille from Carmigo]()
A prospect or customer will always remember an exceptional user experience over pricing pages, fancy jargon, and messaging.
![How to Position a Suite of Products & Build A Brand Story on One SaaS Website Interview with Kara Crissman from Gravyty]()
We were eager to learn how Kara leverages their website to build a brand story and serve valuable content that goes beyond just a sales website.
![Community-Powered Marketing and Data-Driven Personalized Engagement Interview with Christoph Knudsen from Vesta]()
We were eager to learn how Vesta grows and connects with its own audience while driving personalized engagement with Christoph Knudsen.
![Aligning Content and CTAs With Your Buyers Journey Interview with Caitlin Allen from OpenComp]()
Powerful content and appropriate CTAs that are aligned with their buyers journey encourage organic growth and value-first marketing.
![Improving & Serving Longer Buying Journeys in a New Category Interview with Jonathan Tasman from Spec]()
We were eager to learn more about serving these buying journeys in a new category from the Senior Marketing Manager, Jonathan Tasman.
![The Need For Personalization & Appropriate CTAs To Increase Conversions Interview with Samantha Stone Avneri from Regpack]()
Through her years of experience, Samantha prioritizes personalization and the need for appropriate CTAs in order to increase conversions.
![Shifting From Conversion-Based Marketing to Value-Based Marketing Interview with Lorena Martínez Cure from Parabol]()
By shifting from a conversion-based focus to value-based marketing, the team is able to provide content that increases brand awareness.
![Insights Into the World of PR and Partnerships Interview with Joy Teddy from Analog Teams]()
Public Relations and Partnerships Manager, Joy Teddy joins us to dive into the world of PR and the importance of messaging.
![Serving Customers & Innovating in the Managed Print Services Industry Interview with Rob Farrell from SmartPrint]()
The VP of sales and marketing, Rob Farrell joins us to dive into what it takes when serving customers in the industry.
![The Future of Marketing Attribution, Cookies, and Understanding Customer Journeys Interview with Ben Ó Mathúin from SegmentStream]()
Ben Ó Mathúin joins us to dive into the inception of SegmentStream and the important role it plays in the future of marketing attribution.