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  • Products
    • Pathmonk Results
    • Grow Customers And Qualified Leads From Your Website Effortless
    • Pathmonk Metrics
    • Money-Making Insights Extracted From How Visitors Behave On Your Website
    • Pathmonk Retargeting
    • Retargeting Ads Based on Buying Journey Stages and Cookieless
  • Pricing
  • Customer Stories
  • Resources
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    • Podcast
    • Blog
    • Solutions
      • Website
      • Uplift Website Conversions
      • Pre-qualify Leads
      • High Conversion Landing Page
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      • E-commerce
      • Increase Cart Completion & Sales
      • Agency
      • CRO – Conversion Rate Optimization
      • Use Cases
      • By Role
        • For Marketing Teams
        • For Sales Teams
      • By Technology
        • Intent-based Conversion Funnel
        • Intelligent Customer journey mapping
        • Book Qualified Demos & Consultations Instantly
        • Access Lead Insights & Attribution
        • Automatically Increase Conversions
    • Help Center
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The Importance of Appropriate CTAs for Each Buyer Journey Stage Interview with Meredith Kucherov from CoderPad
  • Lindsay Dowling
  • May 24, 2022

The Importance of Appropriate CTAs for Each Buyer Journey Stage | Interview with Meredith Kucherov from CoderPad

Meredith Kucherov is focused on top-of-funnel content and catering to the needs of each prospect based on their buyer journey stage.
Top Dos and Don'ts of Email Marketing in The Buyers Journey Interview with Jon May from GetGround
  • Lindsay Dowling
  • May 24, 2022

Top Dos and Don’ts of Email Marketing in The Buyers Journey | Interview with Jon May from GetGround

Jon gives us useful insights into the dos and don’ts of email marketing and the important role email marketing can play in the buyers journey.
Meeting Your Prospects’ Expectations on Your Website Interview with Sarah Bottorff from Lawmatics
  • Lindsay Dowling
  • May 21, 2022

Meeting Your Prospects’ Expectations on Your Website | Interview with Sarah Bottorff from Lawmatics

With a keen eye for website optimization Sarah, The Head of Growth, has worked at meeting their prospects’ expectations.
Enhancing the Buying Journey with Education-First Marketing Interview with Firdaush Bhadha from Limelight
  • Lindsay Dowling
  • May 21, 2022

Enhancing the Buying Journey with Education-First Marketing | Interview with Firdaush Bhadha from Limelight

With Firdaush's growth mindset he is on a mission to educate and guide users through a valuable and frictionless buying journey.
A New Angle For Enhancing & Simplifying The Buying Journey Interview with David Solomon from SmartPixel
  • Lindsay Dowling
  • May 19, 2022

A New Angle For Enhancing & Simplifying The Buying Journey | Interview with David Solomon from SmartPixel

We're relying on our customers’ imagination too much so SmartPixel is enhancing and simplifying the buying journey.
Nailing Demand Generation and a Buyer-Centric Inbound Approach Interview with Keith Gutierrez from Manage Inbound
  • Lindsay Dowling
  • May 19, 2022

Nailing Demand Generation and a Buyer-Centric Inbound Approach | Interview with Keith Gutierrez from Manage Inbound

Keith gives us his perspective on inbound marketing in 2022 and how they look at creating demand generation with a buyer-centric approach.
The Power of Referrals and Social Proof in Your Buying Journey Interview with Jasper Benson-Sulzer from Kixie
  • Lindsay Dowling
  • May 17, 2022

The Power of Referrals and Social Proof in Your Buying Journey | Interview with Jasper Benson-Sulzer from Kixie

As Kixie revamps its website Jasper, Content Marketing Manager is focused on the power of referrals and social proof in the buying journey.
Leveraging Partnerships & Customer Networks to Drive Brand Awareness Interview with Natalie Burge from Column
  • Lindsay Dowling
  • May 17, 2022

Leveraging Partnerships & Customer Networks to Drive Brand Awareness | Interview with Natalie Burge from Column

Natalie leverages their partnership and customer network to drive brand awareness that will ultimately lead to their new and optimized website.
The Role of a Website in Your Go-To-Market Strategy Interview with Anna Daugherty from Stoplight
  • Lindsay Dowling
  • May 14, 2022

The Role of a Website in Your Go-To-Market Strategy | Interview with Anna Daugherty from Stoplight

Product Marketing Manager, Anna Daugherty, gives us an insight into the importance of the website in her go-to-market strategy.
The Pros & Cons of Targeting a Very Specific Buyer Persona Interview with Marissa Homere from Irwin
  • Lindsay Dowling
  • May 14, 2022

The Pros & Cons of Targeting a Very Specific Buyer Persona | Interview with Marissa Homere from Irwin

VP of Marketing gives us insights and strategies into serving a specific buyer persona and the roles their website plays in that buying journey.
Creating a Customer-Centric and Engaging Website Interview with Carolyn Ring from Fulcrum
  • Lindsay Dowling
  • May 12, 2022

Creating a Customer-Centric and Engaging Website | Interview with Carolyn Ring from Fulcrum

When it comes to trying to support customers and convert them, Carolyn looks to the future of an interactive and engaging website.
A Look Into the Full Buying Journey of a Construction Enterprise Platform Interview with Mike Cisar and Matt Valenti from Ryvit
  • Lindsay Dowling
  • May 12, 2022

A Look Into the Full Buying Journey of a Construction Enterprise Platform | Interview with Mike Cisar and Matt Valenti from Ryvit

Mike and Matt dive into the importance of marketing and sales working cohesively and a content-rich website; creating a successful buying journey.
Buying journey Insight The Ins & Outs of Community-Driven Growth Interview with Katie Fawkes from Ecamm Live
  • Lindsay Dowling
  • May 10, 2022

Buying journey Insight: The Ins & Outs of Community-Driven Growth | Interview with Katie Fawkes from Ecamm Live

Katie, Director of Marketing, wants to better support their buying journey by leading users towards their growing and educational community.
The Importance of Content Marketing in the Buying Journey Interview with Yash Chitre from HubEngage
  • Lindsay Dowling
  • May 10, 2022

The Importance of Content Marketing in the Buying Journey | Interview with Yash Chitre from HubEngage

Content marketing has played a critical role in their growth and Yash helps us understand how it supports users through the buying journey.
Tailoring and Designing a Converting Customer Journey Interview with Sharon Gwati-Mudzudzu from Hicomply
  • Lindsay Dowling
  • May 7, 2022

Tailoring and Designing a Converting Customer Journey | Interview with Sharon Gwati-Mudzudzu from Hicomply

Sharon and the team have worked to tailor and support the customer journey from their key acquisition channels while working to be a key resource.
The Power of Helping Customers Rather Than Just Selling To Customers Interview with Paula Velandia from PorterMetrics
  • Lindsay Dowling
  • May 7, 2022

The Power of Helping Customers Rather Than Just Selling To Customers | Interview with Paula Velandia from PorterMetrics

The Head of Content Marketing, Paula Velandia reminds us of the power of helping customers rather than just selling to them.
The Role of Softer Conversion Goals in the Buying Journey Interview with Jacob Goodwin from Anthill
  • Lindsay Dowling
  • May 5, 2022

The Role of Softer Conversion Goals in the Buying Journey | Interview with Jacob Goodwin from Anthill

Senior Marketing Executive, Jacob Goodwin gives us an overview of who they serve and how they also improve and support their buying journey.
Supporting Buying Journeys for Different Personas in Different Verticals Interview with JD Prater from Osmos
  • Lindsay Dowling
  • May 5, 2022

Supporting Buying Journeys for Different Personas in Different Verticals | Interview with JD Prater from Osmos

The Head of Marketing, JD Prater joins us to dive into his perspective of growth and how he supports different buying journeys.
How to Manage a Shift to a Different Target Persona Interview with York Barrington from Spaice 1
  • Lindsay Dowling
  • May 3, 2022

How to Manage a Shift to a Different Target Persona | Interview with York Barrington from Spaice

York Barrington, VP of Sales and Marketing, dives into serving the home-owner target persona and shifting their digital marketing.
The Importance of Storytelling and Product Experience for the Online Buyer Interview with Mari Luke from Accord
  • Lindsay Dowling
  • May 3, 2022

The Importance of Storytelling and Product Experience for the Online Buyer | Interview with Mari Luke from Accord

Mari gives us an overview of the role storytelling and product trials played in their Product Hunt launch and how it helped to convert the online buyer.
Supporting Independent Buying Journeys for a Longer Sales Cycle Interview with Scott Riddell from RocketRez
  • Lindsay Dowling
  • April 30, 2022

Supporting Independent Buying Journeys for a Longer Sales Cycle | Interview with Scott Riddell from RocketRez

With independent buying journeys, content is crucial to building brand authority so Scott works to be an expert and thought leader in the industry.
The Role of a Website When Building a CyberSecurity Community Interview with Gianna Whitver from Cybersecurity Marketing Society
  • Lindsay Dowling
  • April 30, 2022

The Role of a Website When Building a CyberSecurity Community | Interview with Gianna Whitver from Cybersecurity Marketing Society

Gianna, the co-founder, acknowledges the role of a website when building a community and how it can help to educate and engage online users.
The Power of Video Moments in the User Journey Interview with Aaron Rhodes from Voodle
  • Lindsay Dowling
  • April 28, 2022

The Power of Video Moments in the User Journey | Interview with Aaron Rhodes from Voodle

Aaron Rhodes really helps us to understand the value they offer and how they’re helping to maintain a human connection in the user journey.
Challenges & Successes of Supporting Both B2B and B2C Buying Journeys Interview with Michele Redmon from WeatherFlow - Tempest
  • Lindsay Dowling
  • April 28, 2022

Challenges & Successes of Supporting Both B2B and B2C Buying Journeys | Interview with Michele Redmon from WeatherFlow – Tempest

Michele gives us an overview of her effective marketing strategies and the role of the website when serving contrasting buying journeys.
How to Give Prospects a Buying Experience They Love Interview with Natalie Marcotullio from Navttic
  • Lindsay Dowling
  • April 26, 2022

How to Give Prospects a Buying Experience They Love | Interview with Natalie Marcotullio from Navttic

Natalie dives into their perspective of the website in a buying experience and how being a center of education can drive more value.
How to Get Qualitative Insights Across the User Journey Interview with Jeff Erickson from Viable
  • Lindsay Dowling
  • April 26, 2022

How to Get Qualitative Insights Across the User Journey | Interview with Jeff Erickson from Viable

Founder and CPO, Jeff gives us his perspective on their user journey, the role of their website, and their growth efforts overall.
The Challenges of Supporting Different Buyer Personas on One Website Interview with Selene Suau from Witivio
  • Lindsay Dowling
  • April 23, 2022

The Challenges of Supporting Different Buyer Personas on One Website | Interview with Selene Suau from Witivio

As they have expanded through referrals and elevated customer experience Joel dives into the role the website will play in their future growth.
The Role of Content Marketing in the Buying Journey Interview with Hannah Kelley from Knapsack
  • Lindsay Dowling
  • April 23, 2022

The Role of Content Marketing in the Buying Journey | Interview with Shayna Hodkin from Knapsack

Content Marketing Lead, Shayna Hodkin helps us to understand her role and the value it plays in driving growth and supporting the buying journey.
How to Create Buying Journeys for Hard-to-Reach Personas Interview with Nick Ryan from Calamu
  • Lindsay Dowling
  • April 21, 2022

How to Create Buying Journeys for Hard-to-Reach Personas | Interview with Nick Ryan from Calamu

Calamu's website plays a valuable role for these hard-to-reach buying journeys so Calamu can show authority and expertise.
Restructuring the Buying Journey When Shifting From SMB to Enterprise Interview with Puneeth Ghodgeri from Reonomy
  • Lindsay Dowling
  • April 21, 2022

Restructuring the Buying Journey When Shifting From SMB to Enterprise | Interview with Puneeth Ghodgeri from Reonomy

The Director of Growth, Puneeth, dives into his growth strategies and his efforts to restructure the buying journey to support an Enterprise audience.
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