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Buying Journey Optimization | Pathmonk
Pathmonk | Web Assistant
  • Products
    • Pathmonk Accelerate
    • Boost your website conversions by +50% with hyper-personalized experiences
    • Pathmonk Intelligence
    • Smart website analytics in one unified hub: user intent, buying journey, and attribution
    • Pathmonk Retargeting
    • Cookieless retargeting based on your users’ intent to maximize your ads ROI
    • Pathmonk Climate
    • Automatically offset your website’s digital footprint with certified green projects
  • Pricing
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  • Resources
    • Pathmonk Academy | AI for Marketers
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    • Podcast | Pathmonk Presents
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Buying Journey Optimization | Pathmonk
Pathmonk | Web Assistant
What it Takes To Serve and Reach Buyers in Heavily Regulated Organizations Interview with Danny Gal from Clausematch
  • Lindsay Dowling
  • December 29, 2022

What it Takes To Serve and Reach Buyers in Heavily Regulated Organizations | Interview with Danny Gal from Clausematch

COO and CRO, Danny Gal helps us understand the need for their platform and what it takes to serve and reach buyers in this industry.
Making Help Content the Cornerstone of Your Buying Journey Interview with Ren Taylor from Heretto
  • Lindsay Dowling
  • December 27, 2022

Making Help Content the Cornerstone of Your Buying Journey | Interview with Ren Taylor from Heretto

Ren and the team focus on their own help content that educates and drive awareness while being permanently relevant and needed.
Educating, Generating Demand & Capturing Leads With Powerful Content Interview with Tyson Wigfall from Breakthrough
  • Lindsay Dowling
  • December 16, 2022

Educating, Generating Demand & Capturing Leads With Powerful Content | Interview with Tyson Wigfall from Breakthrough

Content is critical in educating their audience, generating demand, and capturing leads while successfully reaching and building their own audience.
Insights Into Personalizing eCommerce Buying Journeys Interview with Chantelle Campbell from Granify
  • Lindsay Dowling
  • December 14, 2022

Insights Into Personalizing eCommerce Buying Journeys | Interview with Chantelle Campbell from Granify

Personalization is critical for eCommerce buying journeys in order to drive performance and better customer outcomes.
Serving an Independent & Self-Service Discovery Journey Interview with Alice Ko from Resolve
  • Lindsay Dowling
  • December 12, 2022

Serving an Independent & Self-Service Discovery Journey | Interview with Alice Ko from Resolve

Consumers want quick and unconflicted discovery journeys where they can research and decide independently and Alice Ko, is sure to provide that.
Leveraging High-Intent Channels & Community Growth Interview with Yassir Semlali from Orka
  • Lindsay Dowling
  • December 9, 2022

Leveraging High-Intent Channels & Community Growth | Interview with Yassir Semlali from Orka

A prospect or customer will always remember an exceptional user experience over pricing pages, fancy jargon, and messaging.
Driving Elevated User Experiences Through Content & Communication Interview with Krista Jo Boyum from SportsDigita
  • Lindsay Dowling
  • December 7, 2022

Driving Elevated User Experiences Through Content & Communication | Interview with Krista Jo Boyum from SportsDigita

A prospect or customer will always remember an exceptional user experience over pricing pages, fancy jargon, and messaging.
Why an Exceptional User Experience Trumps Copywriting Interview with Austin Hille from Carmigo
  • Lindsay Dowling
  • December 5, 2022

Why an Exceptional User Experience Trumps Copywriting | Interview with Austin Hille from Carmigo

A prospect or customer will always remember an exceptional user experience over pricing pages, fancy jargon, and messaging.
How to Position a Suite of Products & Build A Brand Story on One SaaS Website Interview with Kara Crissman from Gravyty
  • Lindsay Dowling
  • December 1, 2022

How to Position a Suite of Products & Build A Brand Story on One SaaS Website | Interview with Kara Crissman from Gravyty

We were eager to learn how Kara leverages their website to build a brand story and serve valuable content that goes beyond just a sales website.
Community-Powered Marketing and Data-Driven Personalized Engagement Interview with Christoph Knudsen from Vesta
  • Lindsay Dowling
  • November 29, 2022

Community-Powered Marketing and Data-Driven Personalized Engagement | Interview with Christoph Knudsen from Vesta

We were eager to learn how Vesta grows and connects with its own audience while driving personalized engagement with Christoph Knudsen.
Aligning Content and CTAs With Your Buyers Journey Interview with Caitlin Allen from OpenComp
  • Lindsay Dowling
  • November 25, 2022

Aligning Content and CTAs With Your Buyers Journey | Interview with Caitlin Allen from OpenComp

Powerful content and appropriate CTAs that are aligned with their buyers journey encourage organic growth and value-first marketing.
Improving & Serving Longer Buying Journeys in a New Category Interview with Jonathan Tasman from Spec
  • Lindsay Dowling
  • November 23, 2022

Improving & Serving Longer Buying Journeys in a New Category | Interview with Jonathan Tasman from Spec

We were eager to learn more about serving these buying journeys in a new category from the Senior Marketing Manager, Jonathan Tasman.
The Need For Personalization & Appropriate CTAs To Increase Conversions Interview with Samantha Stone Avneri from Regpack
  • Lindsay Dowling
  • November 17, 2022

The Need For Personalization & Appropriate CTAs To Increase Conversions | Interview with Samantha Stone Avneri from Regpack

Through her years of experience, Samantha prioritizes personalization and the need for appropriate CTAs in order to increase conversions.
Shifting From Conversion-Based Marketing to Value-Based Marketing Interview with Lorena Martínez Cure from Parabol
  • Lindsay Dowling
  • November 15, 2022

Shifting From Conversion-Based Marketing to Value-Based Marketing | Interview with Lorena Martínez Cure from Parabol

By shifting from a conversion-based focus to value-based marketing, the team is able to provide content that increases brand awareness.
Insights Into the World of PR and Partnerships Interview with Joy Teddy from Analog Teams
  • Lindsay Dowling
  • November 11, 2022

Insights Into the World of PR and Partnerships | Interview with Joy Teddy from Analog Teams

Public Relations and Partnerships Manager, Joy Teddy joins us to dive into the world of PR and the importance of messaging.
Serving Customers & Innovating in the Managed Print Services Industry Interview with Rob Farrell from SmartPrint
  • Lindsay Dowling
  • November 9, 2022

Serving Customers & Innovating in the Managed Print Services Industry | Interview with Rob Farrell from SmartPrint

The VP of sales and marketing, Rob Farrell joins us to dive into what it takes when serving customers in the industry.
The Future of Marketing Attribution, Cookies, and Understanding Customer Journeys Interview with Ben Ó Mathúin from SegmentStream
  • Lindsay Dowling
  • November 7, 2022

The Future of Marketing Attribution, Cookies, and Understanding Customer Journeys | Interview with Ben Ó Mathúin from SegmentStream

Ben Ó Mathúin joins us to dive into the inception of SegmentStream and the important role it plays in the future of marketing attribution.
An Emotional Website That Highlights Value & Connects to Prospects Interview with Chase Mohseni from Pencil
  • Lindsay Dowling
  • November 4, 2022

An Emotional Website That Highlights Value & Connects to Prospects | Interview with Chase Mohseni from Pencil

Chase and the team are working to shift to an emotional website that speaks more to the prospects’ pain points than technical features and jargon.
The Role of CX in the Buying Journey & Customer Lifecycle Interview with Colleen Ruggiero from Firstbase
  • Lindsay Dowling
  • November 2, 2022

The Role of CX in the Buying Journey & Customer Lifecycle | Interview with Colleen Ruggiero from Firstbase

Colleen Ruggiero provides us with insight into their remote world and how her role influences the buying journey and the entire customer lifecycle.
Shifting Website Language & Navigation to Serve Different Decision Makers Interview with Alex Siegler from Place
  • Lindsay Dowling
  • October 31, 2022

Shifting Website Language & Navigation to Serve Different Decision Makers | Interview with Alex Siegler from Place

With a solution that serves different decision makers, Alex has the challenge of ensuring buying journeys and messaging are tailored to each.
Creating Valuable & Frictionless User Experiences to Build Trust Interview with Alissa Sklar from GIS Planning
  • Lindsay Dowling
  • October 26, 2022

Creating Valuable & Frictionless User Experiences to Build Trust | Interview with Alissa Sklar from GIS Planning

Building trust is essential for Alissa and she places valuable and frictionless user experiences at the heart of their marketing strategy.
Defining Content That Drives Buyer Intent & Reduces Friction Interview with Lacey Reichwald from Aha Media Group
  • Lindsay Dowling
  • October 24, 2022

Defining Content That Drives Buyer Intent & Reduces Friction | Interview with Lacey Reichwald from Aha Media Group

Lacey Reichwald and the team are working to define content that drives buyer intent while reducing friction in a prospect's path to conversion.
Successfully Combining Outbound & Inbound Marketing Interview with Jack Davies from AssessFirst
  • Lindsay Dowling
  • October 20, 2022

Successfully Combining Outbound & Inbound Marketing | Interview with Jack Davies from AssessFirst

Participating in events while ensuring its website is a doorway to its solution, they have successfully combined outbound and inbound marketing.
How to Successfully Help Prospects in a Complex Buying Journey Interview with Nichole Kelly from Windward
  • Lindsay Dowling
  • October 18, 2022

How to Successfully Help Prospects in a Complex Buying Journey | Interview with Nichole Kelly from Windward

With message and conversion-rate testing, the team at Windward is working hard to serve prospects in this complex buying journey.
Deliver Exceptional Customer Experiences for Subscription Businesses Interview with Dan Cohen from Upscribe
  • Lindsay Dowling
  • October 14, 2022

Deliver Exceptional Customer Experiences for Subscription Businesses | Interview with Dan Cohen from Upscribe

Marketing Lead, Dan Cohen dives into strategies that have helped to improve their own customer experiences and buying journey.
Optimizing Messaging and Content for a Converting Buying Journey Interview with Jasmine Glasheen from Surefront
  • Lindsay Dowling
  • October 12, 2022

Optimizing Messaging and Content for a Converting Buying Journey | Interview with Jasmine Glasheen from Surefront

West gives us tips for successfully executing outbound and inbound marketing in a way that enhances our customers' digital experience.
How To Successfully Create Unique Digital Experiences Interview with West Paschal from Alpine IQ
  • Lindsay Dowling
  • October 10, 2022

How To Successfully Create Unique Digital Experiences | Interview with West Paschal from Alpine IQ

West gives us tips for successfully executing outbound and inbound marketing in a way that enhances our customers' digital experience.
Building Strong Brand Affinity and Converting Buying Journeys Interview with Brandon Salisbury from Tilt
  • Lindsay Dowling
  • October 6, 2022

Building Strong Brand Affinity and Converting Buying Journeys | Interview with Brandon Salisbury from Tilt

On their mission to drive converting buying journeys, the team is focused on strong messaging and providing valuable content.
Producing UnGated, Valuable Content To Your End User Interview with David Schwab from Funraise 1
  • Lindsay Dowling
  • October 4, 2022

Producing UnGated, Valuable Content To Your End User | Interview with David Schwab from Funraise

With the simple goal of providing value to the community, Funraise has seen inbound growth through ungated and valuable content.
Mastering Content To Better Support Buyers in the Finance Industry Interview with Katie Hayes from OzoneAPI
  • Lindsay Dowling
  • September 30, 2022

Mastering Content To Better Support Buyers in the Finance Industry | Interview with Katie Hayes from OzoneAPI

The Head of Marketing, Katie Hayes, helps us understand who Ozone API serves and the efforts they take to better support buyers in this industry.
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