COO and CRO, Danny Gal helps us understand the need for their platform and what it takes to serve and reach buyers in this industry.
Ren and the team focus on their own help content that educates and drive awareness while being permanently relevant and needed.
Content is critical in educating their audience, generating demand, and capturing leads while successfully reaching and building their own audience.
Personalization is critical for eCommerce buying journeys in order to drive performance and better customer outcomes.
Consumers want quick and unconflicted discovery journeys where they can research and decide independently and Alice Ko, is sure to provide that.
A prospect or customer will always remember an exceptional user experience over pricing pages, fancy jargon, and messaging.
A prospect or customer will always remember an exceptional user experience over pricing pages, fancy jargon, and messaging.
A prospect or customer will always remember an exceptional user experience over pricing pages, fancy jargon, and messaging.
We were eager to learn how Kara leverages their website to build a brand story and serve valuable content that goes beyond just a sales website.
We were eager to learn how Vesta grows and connects with its own audience while driving personalized engagement with Christoph Knudsen.
Powerful content and appropriate CTAs that are aligned with their buyers journey encourage organic growth and value-first marketing.
We were eager to learn more about serving these buying journeys in a new category from the Senior Marketing Manager, Jonathan Tasman.
Through her years of experience, Samantha prioritizes personalization and the need for appropriate CTAs in order to increase conversions.
By shifting from a conversion-based focus to value-based marketing, the team is able to provide content that increases brand awareness.
Public Relations and Partnerships Manager, Joy Teddy joins us to dive into the world of PR and the importance of messaging.
The VP of sales and marketing, Rob Farrell joins us to dive into what it takes when serving customers in the industry.
Ben Ó Mathúin joins us to dive into the inception of SegmentStream and the important role it plays in the future of marketing attribution.
Chase and the team are working to shift to an emotional website that speaks more to the prospects’ pain points than technical features and jargon.
Colleen Ruggiero provides us with insight into their remote world and how her role influences the buying journey and the entire customer lifecycle.
With a solution that serves different decision makers, Alex has the challenge of ensuring buying journeys and messaging are tailored to each.
Building trust is essential for Alissa and she places valuable and frictionless user experiences at the heart of their marketing strategy.
Lacey Reichwald and the team are working to define content that drives buyer intent while reducing friction in a prospect's path to conversion.
Participating in events while ensuring its website is a doorway to its solution, they have successfully combined outbound and inbound marketing.
With message and conversion-rate testing, the team at Windward is working hard to serve prospects in this complex buying journey.
Marketing Lead, Dan Cohen dives into strategies that have helped to improve their own customer experiences and buying journey.
West gives us tips for successfully executing outbound and inbound marketing in a way that enhances our customers' digital experience.
West gives us tips for successfully executing outbound and inbound marketing in a way that enhances our customers' digital experience.
On their mission to drive converting buying journeys, the team is focused on strong messaging and providing valuable content.
With the simple goal of providing value to the community, Funraise has seen inbound growth through ungated and valuable content.
The Head of Marketing, Katie Hayes, helps us understand who Ozone API serves and the efforts they take to better support buyers in this industry.
