Kelly O'Dwyer-Manue, from Axiomatics, dives into the importance of its customer-first approach when understanding their buyer’s journey.
MK proudly hones in on the growth rewards of curating a community in order to put its brand values at the forefront of customer relationships.
Kristin Dorsey, VP of marketing at Linc, dives into the future of their website and how they look to automate their own customer experience.
With relevant copy, a messaging framework, and a cohesive marketing strategy the team enhances the customer buying journey.
The Capitol Canary team focuses its efforts on communities and relationships that provide value, educate and drive conversions.
Daniel offers us insight into their acquisition channels and the importance of website copy and messaging in their buying journey.
Vaishnavi delves into the digital journey of their prospects and what it takes to serve distinct personas in their purchase journey.
Josh provides insights into his content marketing efforts and the importance of mapping content according to each stage in the buyer’s journey.
Hurriyeh dives into its mission to provide businesses with first-party data and user insights that help you simplify and enhance the buying journey.
Filip, Head of Marketing, and the team look to tackle more strategic growth strategies with person-led marketing and website conversions.
Kate McQuade, Director of Marketing, dives into their persona-based marketing efforts, content marketing, and the role of their website.
Justin dives into what it takes to support this type of buyer's journey and the importance of clear and simplified messaging.
WorkRamp helps you to better serve your audience with customer education and Jack reminds us that advocates are a powerful tool.
The website is at the heart of The Neat Company's business and Anita works to serve all stages of both the customer and buying journeys.
From ABM to deep research, the Quivers team has worked to truly understand their audience and serve them the best buying journeys.
VP of Marketing, Camela, dives into her experience with marketing and her lessons in reaching the right personas and tailoring content accordingly.
As SEO plays a critical role in their buying journey, Ankit discusses both the creation and measurement of their content success.
With an optimized website and a focus on a self-service buying journey, Goody can support their users towards easier conversions.
With this complex space and growing demand supporting the buying journey is critical to the success of operating within the Metaverse.
In this niche industry, an empathetic customer buying journey is critical. Mahdi dives into the role the website plays when supporting that.
Juliana looks at matching their organic growth with high-quality content, and, of course, nailing their own post-purchase experience.
The VP of product marketing, Nick Thompson, gives us an in-depth look behind the curtain and dives into his role in product marketing.
With the cookie apocalypse on the horizon and Shiro’s ambition to improve the buying journey, the team is focused on generating valuable content.
With the main goal of driving the human touch through storytelling, the founder of StoryPrompt joins us to discuss his story and growth efforts.
Michael and the team are working to drive interactions and value with more effective conversion goals that speed up their sales process.
The Director of Product Marketing, Gaurav Suman offers us more insight into the users they serve coupled with his growth marketing efforts.
As Daylight empowers teams and marketing ops we were eager to hear about Amir’s efforts to build awareness and drive engagement.
Helping businesses deliver tailored first-party-data-driven marketing activity is InfoSum; a data collaboration platform.
As her role suggests, Bre, with passion and skill, is focused on driving demand, building awareness, and increasing lead generation.
Joaquín gives us an overview of his role in this industry, his growth marketing efforts, and how they work to support their prospects’ buying journey.