We love to personalize the user experience and encourage our customers and fellow marketers to do the same. Helping to encourage this in the banking industry is Digital OnBoarding. Their engagement platform helps banks and credit unions turn account openers into engaged and profitable relationships. Insights and analytics manager, Liesl Morris dives into her role and their efforts to create a loyal and sticky customer lifecycle. Grounded in user experience Liesl dives into their users and how they equally help them turn account holders into raving fans.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?