We’ve welcomed the team of CoderPad to the show before but we were eager to learn more from the content marketing perspective. CoderPad is a technical interview platform for leading development teams to ultimately create a better interviewing process. We’ve spent some time reiterating the importance of appropriate CTAs and our guest today was sure to acknowledge the importance of addressing each buyer journey stage. As the Senior Content Strategist, Meredith Kucherov is focused on top-of-funnel content and catering to the needs of each prospect based on their buyer journey stage.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?