Introduction
The supply chain is the connective tissue to a 100 trillion dollar global market, and yet it has lacked powerful technology that truly improves transparency and profitability while reducing risk and inefficiencies. Requi’s enterprise cloud-based platform eliminates paper and manual processes so that supply-chain professionals have access to real-time information on a single online platform. The VP of Product Management & Marketing, Richard Donaldson excitedly speaks to us about the industry he has been serving over the last few years and what it takes to truly influence decision-makers and build a brand in this space. In a world of information, independent research, and multiple decision-makers creating authentic buying experiences, relationships, and solutions is what sets you apart. Richard is focused on refining and executing that value proposition and prioritizing educational and empathetic content.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?
Get The Buying Journey Guide
Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey
