How to Manage the Balance of Open-Source Software & Enterprise Customers | Interview with Ashleigh Mason from Apostrophe Industries

How to Manage the Balance of Open-Source Software & Enterprise Customers Interview with Ashleigh Mason from Apostrophe Industries

Introduction

Websites are crucial to any successful digital marketing strategy and we should all have access to creating beautiful websites. Apostrophe Technologies is a powerful website builder platform built on an enterprise open source CMS. Sales and Marketing Director, Ashleigh Mason dives into the value of their open-source software and how they serve enterprise customers. With a focus on community building and a frictionless buying journey, Apostrophe Technologies has generated quality leads and encouraged collaboration and growth for all.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey