As markets become more competitive business owners are on a hunt to stand out and beat their competition. Customer experiences play a more critical role in this type of competition. Helping to serve the growing cannabis industry with this is Seed Technology. They offer In-store digital software explicitly designed for cannabis dispensaries. They are on a mission to help you drive brand awareness and heighten those in-store customer experiences from TV menus, self-service ordering, and interactive kiosks. The Head of Marketing, Amber Erickson dives into her role and previous experiences in this industry. With word of mouth and direct traffic driving their conversions Amber, a new member of the team, is eager to optimize their website and drive inbound sales.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?