Knowing that our product, service, or solutions help different people in different industries can be a satisfying and rewarding feeling. However, it makes the job of marketers a bit more complicated as we work to really support those buying journeys. Serving different personas in varying verticals is Osmos, a low-code platform that streamlines how you work with external data and systems. The Head of Marketing, JD Prater joins us to dive into his perspective of growth and supporting these buying journeys. JD aims to transition to a product-led marketing strategy and he gives us an insight into what that means to them and how they aim to do it. Listen in!
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?