‘Fintech is one of the fastest-growing areas for venture capitalists’. As an emerging industry that uses technology to improve traditional finance methods they still need banks to set their foundation, provide seamless transactional capabilities, and ultimately survive in the financial sector. Danna Ngo, Marketing Head of Demand Generation at Treasury Prime helps to break it down and understand why their service is so desperately needed in the industry. Treasury Prime helps to connect visionary Fintechs and innovative banks using their APIs to embed a full range of banking services. Traditional banks and innovative Fintechs are their key target personas and Danna has to work to combine traditional and innovative marketing strategies.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?