Tips for Communicating a New Product Category in Cold-Email Outreach | Interview with Jacob Curtis from Luz

Tips for Communicating a New Product Category in Cold-Email Outreach Interview with Jacob Curtis from Luz

Introduction

The way customers buy is shifting. Leveraging data, competitor insights, and taking action will put an eCommerce brand at an advantage. Helping eCommerce brands do this is Luz; a competitor insights platform used to fuel your growth. Tackling a unique and new product category we were eager to learn more about their growth efforts from Account Executive, Jacob Curtis. Jacob dives into useful tips for cold-email outreach and their efforts to offer their prospects value with personalized demos.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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