It’s one thing to sell needed and excellent-quality products but if no one knows they exist you no longer serve a purpose. So, as marketers and founders we turn to Ads; to get the word out and drive awareness. Pencil has built the world’s most powerful creative AI platform to help eCommerce brands generate better, faster, and more affordable ads. The Head of Marketing and Growth, Chase Mohseni joins us to dive deeper into whom Pencil serves best and how they help creativity meet performance. Chase and the team are working to shift to an emotional website that speaks more to the prospects’ pain points than technical features and jargon. Chase dives into this deeper giving our listeners tips and advice on the success of an emotional website that highlights the value and connects with prospects.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.